Make Sure Patients Find You When They Search for Healthcare on Google.
We are a digital marketing agency specializing in healthcare SEO services, helping a diverse range of clients including hospitals, plastic surgeons, urgent care centers, and in-home senior care providers enhance their online presence on Google.
SEO has become a crucial element in how patients locate and select healthcare providers. Whether they are searching for local urgent care options, reading physician reviews, or looking into specific medical procedures, SEO plays a pivotal role in ensuring your services are visible during every phase of a patient’s decision-making process.
Approximately 7% of Google searches are related to healthcare, amounting to a significant number of queries given the 40-60 billion searches conducted monthly in the U.S. alone. With 77% of patients using the Internet to vet healthcare providers before booking appointments, the importance of a robust online presence is undeniable.
Our agency boasts a skilled team of healthcare SEO experts ready to steer your organization towards enhanced visibility on Google. We provide a comprehensive range of services, from basic SEO audits and consultancy to complete SEO management.
Case Studies
Click to view past case studies
6x Increase in Organic Traffic for Best Medical Spa + City
Functional and Regenrative Clinic
Position ~#50 to #2 for “Hair Loss Treatment + City”
Liposuction Clinic – 83 to 4000 Visitors/mo in 6 Months
Wholesale supplier for eye care professionals – 10-5500 Visitors/mo in 8 months
Telemedicine Website: 150 – 34,000 Monthly Visitors in 6 Months
New Plastic Surgery Website 0 – 43k Monthly Visitors in 10 Mo.
700% Increase in Traffic for Plastic Surgeon
0-38k Monthly Visitors for Urgent Care
What Is Involved with SEO for Healthcare?
At the core of SEO are three essential activities:
- Website Optimization: This involves refining your website to ensure it is easily navigable for Google’s crawling, indexing, and understanding processes.
- Content Relevance: This entails creating pages and content that directly address the inquiries and preferences of your potential patients as they search online and select healthcare providers.
- Demonstrating Trustworthiness: As healthcare falls under Google’s “Your Money or Your Life” category, websites in this sector are held to higher standards. Establishing trust involves acquiring backlinks from other reputable sites, consistently meeting the search intent of users, and featuring expertly written content on your site.
The essence of successful SEO lies in building a strong online presence for your medical practice, hospital, or in-home senior care business. This might involve gaining guest contributor roles on relevant blogs and news websites, as well as crafting blog posts on topics likely to perform well in search rankings and attract patients to your site.
Overall, effective SEO is quantifiable, offering a clear return on investment (ROI) and durable benefits.
What Does an SEO Campaign Involve?
Our lockdown protocol hardens the WordPress system to make it more resistant to the actions of hackers. We employ industry leading security software that actively guards your website against hack attempts at multiple levels in the WordPress system.
Website Audit
SEO effectiveness hinges on Google’s ability to crawl and index your website. Have you submitted your sitemap to Google? Can the crawler successfully fetch and render all your pages? Are there any missing on-page optimizations that need addressing?
Competitive Analysis
Understanding the successes and strategies of your competitors is crucial. We will start your campaign by analyzing your competitors’ content and link building approaches, identifying opportunities to enhance your website’s performance.
Overall, effective SEO is quantifiable, offering a clear return on investment (ROI) and durable benefits.