Hi, future CEOs and founders of already next year’s successful start-ups! You must have come across the term pitch deck at some point. Otherwise, don’t be concerned – you will be glad to know that we are here to exhibit the approaches you can take when you don’t know what to do.
Here at Bullzeye Media Marketing, we like to keep things simple and exciting, and that’s why joining us on a journey through the incredible pitch decks is a great idea.
If you are wondering what a pitch deck is, here is a brief explanation.
In other words, a pitch deck is a presentation that the founder of a start-up company uses to describe the idea behind establishing that particular start-up to potential investors. You can imagine it as a series of picture books that describe your business, where every turn of the page is a new, astounding adventure.
Why is a Pitch Deck Crucial?
This is an essential aspect of any business, and a well-prepared presentation can make the difference in acquiring that all-important funding. It’s your brief moment in the company sun, your chance to set the record straight and, in a word, sell the concept that will engage the audience and their pocketbook.
First, it is rather important to look nice!
Terms & Elements Associated with a Pitch Deck
Let us dissect what makes a pitch deck Momentum in the following points. Here are the essential slides you need:
Title Slide
What it includes: How you want the public to address your company, your brand’s name or emblem, and your company’s slogan.
Why it matters: This is the first page that any reader will encounter and the first page that you, as the author, will write. Therefore, always ensure it is clear yet profound to create a befitting ambiance for your submission.
Introduction
It includes: A snapshot of an organization, its work, and the challenges it addresses.
Why it matters: Assume you are presenting for the first time; ensure your introduction is a knockout.
For instance, Careerist effectively communicates its mission in one sentence:
“We source for and provide funding, skills development, and market new hires for tech and other industries.”
Problem
What it includes: Clarity about what ails the world your business is trying to solve.
Why it matters: Investors must know the emptiness of your business’s niche.
For example, Render, a cloud application hosting platform, emphasizes three issues that its service addresses, but its competitors do not.
Solution
What it includes: The advantages derived from using the product or service that is being advertised, usually presented by such things as recommendations and stories from other clientele.
Why it matters: Ensure that your focus from writing revolves around the realism of how your solution benefits your target market.
Market Validation
What it includes: Specific examples of market need for the product or service, which include market analysis, customers’ surveys, or sales records.
Why it matters: Thus, demonstrating the market demand is favorable in raising capital.
Market Size
What it includes: Specific figures of the share on the market and estimated sales increase rates.
Why it matters: Show an opportunity for high sales and its increase.
Use online available features that can help to determine the size of your target audience.
Product
It includes high-quality photos or screenshots that present the product or service well or a small recorded video.
Why it matters: Inform the audience how you differentiate yourself and how the offering makes this possible.
Business Model
What it includes: The strategy of your revenue model or how you will generate income, your main partners, and how you will profit in the process.
Why it matters: Investors must know how your business will generate profit.
For instance, we presented how Fibery explained its business model during pitching using a pitch deck template.
Competitor Analysis
It includes Details on the firm’s main competitors and how it intends to beat them.
Why it matters: Remind investors that your product and service will be the best in the market.
There are various tools available to learn about your chief competitors, and then complete a SWOT analysis for more information.
Traction
What it includes: The simple account of your emergent financial performance and critical achievements with revenues.
Why it matters: The fact that you are reporting progress to investors gives them confidence.
For example, Fulfil.io used revenue growth, demonstrating the company’s revenues through a graph.
Team
It includes: Your photographs, name/role, and significant input from all team members.
Why it matters: Investors can put their money on people as much as they deserve ideas. Emphasize the fact that your team knows the task assigned and is capable of delivering it.
Financial Forecast
It includes: Forecasting the likely sales to demonstrate the future growth of the required finances.
Why it matters: Show that you really know that you have a plan for making the business profitable.
For example, Relief illustrated future earnings by a well-constructed diagram pointing at the graph’s values.
The following are some of the excellent pitch decks that have been used in the past:
Airbnb
It amplified vital issues it addresses and supported with market trends and growth rates.
Softr
Succinctly described what customers receive in exchange for what they pay, and then added a simplified slogan to stress usability.
Uber
It positioned itself as a modern alternative to traditional taxi services, stressing the application’s advantages.
Snapchat
It demonstrated how some of the world’s largest companies rely on it to engage customers, therefore underlining its marketing utility.
Front
Employed icons, tables, and figures as a form of paraphrasing and ensured that the company’s financials were evident.
Prolific
They focused on critical issues for the market and showcased their critical skill of matching researchers with qualified participants.
Supernormal
It opened with a statement that demanded the audience’s attention and then provided examples of top companies that use it to create credibility.
Final Thoughts
Building a pitch deck is a challenge, but you only need to be able to tell your story. At Bullzeye Media Marketing, we respect the art of narration, known today as ‘creating a story.’ Let coherence be the order of the day, state and rearrange your ideas, and brace yourself for the investors. Any venture is only a pitch away from being a reality in your business plans.
Do you need help? Do you need help creating that perfect pitch for your next big idea? Contact us – let us assist you in achieving your target and getting to success in marketing! Contact Bullzeye Media Marketing today to receive a free SEO audit and learn how we can help your business thrive and stay on top of SEO.
