How To Recover From A Google Update: A Conversational Guide From Bullzeye Media Marketing

Hey there! Well, if you are here and if tragedy has struck after a Google update, causing your website rankings and traffic to plummet, we are here to help. First off, don’t panic. Over the years in Bullzeye Media Marketing, we have encountered almost every possible and impossible phase in SEO.

We know how frustrating it can be to suddenly wake up one day and find all your painstakingly accumulated ranking points lowered. Google updates can be considered the actual trip and thrill of a lifetime, or at least, a constant question of what went wrong and how to make it right. However, it is possible to regain and import the lost strength if desired.

Google’s core updates are like those of the world’s most brilliant librarians. Tired of its huge libraries’ old organization, Google reshuffled things slightly. Google reranks its algorithms at least every few months to ensure Internet users get the most appropriate search results.

Here is a look at all major Google Core Updates:

Google Core Algo Updates	Release Date	Expiration Date	Update Duration	Official Announcement Link
March 2024 Core Update	5 Mar, 2024	19 April, 2024	45 Days	Google
November 2023 Core Update	2 Nov, 2023	28 Nov, 2023	25 Days	Google
October 2023 Core Update	5 Oct, 2023	19 Oct, 2023	13 Days	Google
August 2023 Core Update	22 Aug, 2023	7 Sep, 2023	16 Days	Google
March 2023 Core Update	15 Mar, 2023	28 Mar, 2023	13 Days	Google
September 2022 Core Update	12 Sep, 2022	26 Sep, 2022	14 Days	Google
May 2022 Core Update	25 May, 2022	09 June, 2022	15 Days	Google

These updates can trigger different changes on your website; for example, they can change your ranking or traffic pattern. Well, that is the problem. What do these updates mean for you, and how do you get back on track?

Here are the processes one must go through to recover after a Google update. In this segment, we will look at strategies for evaluating the effects of the changes and creating a procedure for rating your website to consider its rankings.

Here, we cover all bases, from helpful resources for the advanced SEO expert to the basics for users who are attempting to understand website promotion for the first time.

Ready to explore? Welcome to the first step on the road to recovery!

What makes Google core updates stand out are the multiple changes in ranking factors Google implements at once to reward relevant and high-quality content.

If Google is a person, it would be a knowledgeable librarian who periodically reshuffles the books for the readers’ comfort. Such reorganizations are known as Google core updates. They are helpful changes in the algorithms that form and drive the world’s most popular search engine – Google.

Google Core Update Focuses on

Content Quality:

Preferring the quantity of the reviewed articles to be high and the quality, originality, and value of the material to be high too.

User Intent:

Tying up search results with what the users are searching for.

Website Authority:

Improving positions for high-quality and reputable websites.

Technical Performance:

Thus, consumers nominate fast mobile-friendly websites: experiments.

How do these updates affect your website?

Changes in Google can be dynamic because they greatly upset the balance. Here’s how they might impact your site:

Ranking Shifts:

Position in search results may vary, which means that such themes can have a different position in search results depending on the day. Due to this, their position in the search results can be significantly different from another day. If your content correlates with these changes, then you could get promoted, but if it does not, then you will be demoted.

Traffic Fluctuations:

The nature of the rank change impacts your organic traffic. A higher rank means you will get more visitors, while low ranks mean fewer people will visit.

Content Re-evaluation:

Google reviews what you publish on your site. Thin or stale content could negatively affect your rankings, while high-quality, fresh content with user intent would be beneficial.

User Intent Alignment:

Updates modify information that helps Google understand users’ desires. You must ensure that your content meets the current search intent for your keywords.

E-E-A-T Importance:

Google, best known for its search engine and advertising technologies, uses a set of guidelines known as the Quality Guidelines or the Google Search Quality Rating, which is out of sight but always within reach. These guidelines are known as E-E-A-T, or Experience, Expertise, Authoritativeness, and Trustworthiness. This is important for retaining high ranks and positive results, showcasing these qualities.

Step-by-Step Recovery Guide

Let’s get straight to the measures you can take to regain from a Google update.

Assess the Impact:

Analyze Traffic Drops: To solve this problem, one should regularly examine the statistics in Google Analytics and Search Console to detect traffic decreases. In the case of organic search, the traffic fluctuation should be noted, and the dates of the update should be matched, too.

Compare Historical Data: Consider site statistics on homes in terms of the dates to eliminate fluctuations due to changes in seasons and ensure that the consequences of the update are genuine.

Review SERP Changes:

Evaluate Search Intent: Have you noticed that the results provided by search engines for your main keywords differ from before? Is there more granular information or extensions of the SERP, such as snippets and panels of knowledge?

Check Competitor Performance: For instance, determine how some contestants have been impacted. By analyzing such websites, we can understand possible algorithmic changes by observing those who have gained or lost rankings.

Analyze Your Website:

Content Quality and Relevance: It is crucial to make the content informative, including in-depth research elements and a proper answer to the user’s questions. The most important steps are updating old data and implementing more substances to the thin pages.

Keyword Intent Matching: You should ensure that the content delivered corresponds with the current search terms targeted.

E-E-A-T Principles: It critically focuses on the eCommerce website’s Experience, Expertise, Authoritativeness, and Trustworthiness. Credit the author, use credible references/sources and be transparent/reliable.

Develop a Recovery Strategy:

Content Enhancement: From the old page, modify the content, eliminate any inferior pages, and design a new high-quality page with unique data.

Technical SEO Improvements: Optimize site speed and mobile friendliness and eradicate any technical infringement affecting performance.

E-E-A-T Strengthening: Promote through the creation and acquisition of backlinks from other relevant and credible sites, upgrade your site design and flow, and emphasize your competence.

Implement and Monitor:

Data Collection and Segmentation: Collect additional keyword and URL-level information. One can use SEMrush, Ahrefs, and Screaming Frog for detailed analysis.

Gap Analysis: To achieve this, measure it against Google’s guidelines. Rather, concentrate on the depth, engagement, and backlink features.

SEO Strategy Implementation: We have some factors that you should consider while developing your SEO strategy. Set your SEO goals according to your business objectives. Adopt the user-centric approach and increase the focus on the quality of the content based on users’ responses and the gathered data.

Continuous Improvement is Key

There’s never a one-stop solution to the Google update travails. It must be noted that SEO is a continuous process. Here’s how to stay ahead: Here’s how to stay ahead:

Regular Audits: This way, you should be able to conduct frequent SEO audits to diagnose what has gone wrong and address the situation or problem before it gets out of hand.

Content Updates: Have new content by creating new content often.

Monitoring and Adaptation: Learn more about Google updates that have yet to happen and some relativistic trends. Always be ready to change your strategies.

Knowing all these changes caused by new Google core updates, it is not only possible to revive your site but also to build a much more powerful position in the search for your site. Just continue improving the technique, the content, and the relevance to the standard set by Google.

Additional Resources for Further Learning

Primarily, fundamental GA4 reports are also an essential guide for SEO strategy along with Google E-E-A-T Guide.

Conclusion

Stick to the google guidelines, and you will be on the right track in recovering from any Google update. Our services at  Bullzeye Media Marketing are meant to assist you with the current changes and ensure your strong online presence. Happy optimizing!