Any WordPress website owner should know how users engage with the site since it is a way to enhance the user experience and increase the site’s growth. This is where Google Analytics comes into the picture — an essential tool that offers a significant amount of information related to the traffic, users, and other aspects of the website.
Still, installing and further utilizing Google Analytics on the website created using WordPress may be a real challenge for starters. With Bullzeye Media Marketing let us learn how to properly set up and use Google Analytics for your WordPress site so that you can make informed decisions.
Read our blog: Are You Using Analytics Tools To Boost Your Business Performance?
Why Use Google Analytics on WordPress?
The most popular web analytics tool, Google Analytics, is free and allows you to track almost every aspect of your website activity. Here’s why every WordPress user should consider integrating it:
Understand User Behavior:
We learned how people interact with our site, which pages they most often visit, and how long they spend there. This data enables you to determine which type of content posts are effective and which areas of posts are lagging.
Optimize Marketing Strategies:
Knowing where the traffic is coming from will help you pump more money into suitable sources, whether organic, social media, paid traffic, or other.
Improve User Experience:
Find out which pages users only visit once and investigate why this is the case. This can help optimize the page to improve the overall impression formed by the clients.
Measure Conversion Rates:
Your website should track all your goals and conversion rates, including newsletter subscription, product purchase, or form submission, to determine its success.
How to Set Up Google Analytics on Your WordPress Site
1. Create a Google Analytics Account
To get started, you need a Google Analytics account:
- Go to the Google Analytics website and sign in with your Google account.
- Click on “Set up for free” to create a new account.
- Enter your account details and choose the “Web” option when asked about what you want to measure.
- Fill in your website name, URL, and industry category, then click on “Create.”
2. Obtain the Tracking Code
After setting up your account, you will be given a tracking ID (a unique code that looks like this: UA-XXXXXXXXX-X). This code must be added to your WordPress website to enable tracking.
3. Add the Tracking Code to WordPress
There are a few ways to add the Google Analytics tracking code to your WordPress site:
- Using a Plugin: The simplest method for beginners is to use a plugin like “MonsterInsights” or “Site Kit by Google.” Install the plugin from the WordPress repository, connect it to your Google Analytics account, and follow the on-screen instructions.
- Adding Code Manually: If you prefer not to use a plugin, you can manually add the tracking code to your WordPress theme. Navigate to Appearance > Theme Editor and open the php file. Paste the tracking code just before the closing </head> tag.
- Using a Tag Manager: For more advanced users, Google Tag Manager allows you to manage tags for tracking scripts across your site. Set up an account on Google Tag Manager and add the Google Analytics tag to your WordPress site.
Key Metrics to Track with Google Analytics
Users and Sessions:
Know the approximate quantity of ‘users’ who visit your site and ‘sessions’ made by these users. Sessions are started when a user comes to your site and are considered complete after half an hour of user inactivity.
Bounce Rate:
It measures the percentage of visitors who enter a site and look at only one page before leaving. A high bounce rate indicates that your landing pages require improvement.
Average Session Duration:
The mean time visitors spend on your site. It is self-explanatory that longer hours represent a higher level of content interest.
Traffic Sources:
Discover where your visits originate –search engines, social networking sites, links, or type-in visits. This way, you will know which channels effectively target and reach out to the clients.
Conversion Rates:
Report on the number of times individuals accomplish specific objectives (goals) within your site, such as making a purchase, submitting a form, or subscribing to a newsletter.
How to Implement Google Analytics on WordPress
1. Goals and Funnels Set
Milestones in Google Analytics are actions that you would wish users to perform on your site or through a link. Winning goals include planning important goals for management to assess the success of campaigns and websites.
Example Goals: Website and newsletter subscriptions, work forms submission, purchase completion.
Finally, try to picture the process users go through to achieve some goal and find out where they might abandon this process.
2. Custom Dimensions and Metrics
Custom dimensions are more specific, while custom metrics offer more detailed information that is perfect for your needs. For example, you could create custom dimensions for login users, post authors, or user types.
3. Leverage Enhanced Ecommerce Tracking
If you own an e-store and mainly use WooCommerce or another platform, enable Enhanced ECommerce Tracking in Google Analytics to improve Shopping Behavior, Product, and Checkout Analysis.
4. Monitor Site Speed Reports
Site speed affects usability and search engine ranking. In the Google Analytics application, you should use the Site Speed reports to discover which web pages take a long time to load and improve these aspects.
5. Set Up Google Analytics Alerts
Set up custom alerts to notify you of significant changes in your website’s performance, such as a sudden drop in traffic, high bounce rates, or server errors.
A good practice would be to configure such services to notify you if your site’s specific metrics change, such as a sharp loss in visitors, a high bounce rate, or server issues.
This is how Bullzeye Media Marketing helps the Clients get the most out of Google Analytics. Hiring the services of Bullzeye Media Marketing guarantees every business an opportunity to fully maximize Google Analytics. Here’s how we do it:
Tailored Setup and Customization:
We can install and configure Google Analytics to fit your business’s needs. You can track the most critical indicators.
Data-Driven Strategies:
The organization’s experts also use data-driven strategies to track patterns, evaluate marketing strategies, and improve users’ interfaces.
Regular Reporting and Insights:
Our product consists of monthly reports that contain valid analytic data and suggestions to support your business’s development.
Continuous Optimization:
We assess your website for possible alerts to ensure it is always on the right track for better competition.
Ask Out of the Box: FAQ
You can directly integrate the tracking code into your WordPress theme’s header section. It is recommended that you load the Google Analytics tag in the wp php file or use the Google Tag Manager to add the tag.
Google Analytics can be made GDPR compliant, but this has to be done correctly. The software’s settings must be changed, IP address anonymity must be activated, the website’s privacy policies must be updated, and users must give their consent before they can be tracked.
Conclusion
Yet, the majority of WordPress sites benefit greatly from using it by offering usage statistics, traffic sources, and the general performance of the site. With these essential metrics, you can then work out ways and means of modifying and improving the site to get the best out of your respective clients while at the same time improving their experience and rates of conversion.
At Bullzeye Media Marketing, you enjoy using Google Analytics to help you accomplish your business objectives. Even if you require setup, data analysis, or personalized strategies for your business, do not hesitate to contact our team, as we will gladly assist you throughout the process. Are you searching for a way to enhance your website’s performance to the extent you have always dreamed of? It’s time to link up and use the information to make the right decisions to foster growth.
