Google has been dropping some not-so-subtle hints lately, and if you’re paying attention, you’ll realize they’re practically shouting at businesses to upload more videos to their Google Business Profile (GBP).
In not just one but two separate SMB newsletters, Google has encouraged businesses to leverage video content. Translation? Google wants more videos, and they’ll likely reward businesses that comply with better rankings and visibility.
Google doesn’t highlight features for no reason. When they push something repeatedly, it’s a clear sign that businesses that take action now will have the upper hand over competitors who hesitate.
So, if you’re still relying on static images and outdated profile content, it’s time to evolve—or risk getting left behind.
Why Videos Matter for Google Business Profiles
Videos aren’t just a fun way to engage your audience—they’re becoming an essential tool for Google My Business (GMB) optimization. Here’s why incorporating videos into your GBP can give you a competitive edge:
1. Builds Instant Credibility and Connection
A well-made video gives potential customers a glimpse into your business, helping them see the faces behind your brand, experience your atmosphere, and get a feel for what you offer.
People trust businesses they can see and connect with. Video provides that personal touch, making potential customers more comfortable with choosing you over the competition.
2. Optimizes Your Media Section Beyond Just Photos
Most businesses upload a few images to their GBP and then forget about it.
But Google’s algorithm loves fresh, dynamic content. Adding videos gives your profile a richer, more engaging look, making it stand out in search results.
Plus, Google can extract data from your videos—such as recognizing elements like your store’s layout, staff, or products—to better understand your business and match you with relevant searches.
3. Keeps Visitors Engaged Longer
Google tracks how long users engage with your business profile.
The longer someone stays on your GBP, the more Google assumes your business is relevant and interesting, which can positively impact your rankings.
A compelling video holds attention longer than static images or text, signaling to Google that your business is worth showing to more people.
4. Builds Authority and Competitive Advantage
Let’s be real—videos are a challenge to create.
Most businesses won’t take the time to make them, which means you can get ahead of the competition by being one of the few who do.
If you can regularly upload videos to your GBP, you’ll establish yourself as an authority in your industry while your competitors remain stuck in the Stone Age of static images (or worse—no images at all).
Google Is Pushing Videos—Don’t Ignore the Signal
When Google repeatedly emphasizes a feature, it’s not random. They’re practically telling businesses, “Use this or get left behind.”
A few years ago, they pushed mobile optimization, and now, if your site isn’t mobile-friendly, you’re losing rankings.
Before that, they pushed Google Reviews—and now, businesses with more reviews and higher ratings consistently rank higher.
Now, Google is pushing videos.
If you start uploading videos now, you’ll be ahead of the curve while your competitors are still catching up.
How to Start Using Videos for Your Google Business Profile
Ready to boost your GBP rankings with video? Here’s how to get started:
1. Create Simple, Authentic Videos
You don’t need a Hollywood-level production. Short, engaging videos that showcase your business work best.
Some ideas:
- Behind-the-scenes clips – Show your workspace, products, or team.
- Customer testimonials – Real people talking about their experience with your business.
- Product demonstrations – Show your product or service in action.
- Owner or employee introductions – Let customers see the faces behind the brand.
2. Keep It Short and Engaging
Google allows videos up to 30 seconds long, but shorter is often better. Aim for 10-20 seconds of high-quality, engaging content.
3. Optimize Video Titles and Descriptions
When uploading a video, use keywords related to your business in the title and description. This helps Google understand your content and improves your chances of showing up in searches.
For example, instead of naming your video “Welcome to Our Store,” try “Best Coffee Shop in Chicago – Inside Look.”
4. Post Regularly
Google favors businesses that regularly update their profiles. Consider uploading a new video at least once a month to keep your profile fresh and engaging.
Want to Make Video Marketing Easier? Bullzeye Media Can Help
If creating videos sounds like too much work, you’re not alone.
That’s where Bullzeye Media Marketing comes in. Our team can help you create, edit, and upload professional videos to your Google Business Profile—without the hassle.
Google is making it clear: they want businesses to upload more videos. If you start now, you’ll be ahead of the competition while they scramble to catch up.
Ready to boost your Google rankings with video? Contact Bullzeye Media today.
