How to Rank in LLM-generated Results

How to Create AI-Optimized Content That Ranks on All Platforms

1. Understand How LLMs Choose Content

ChatGPT, Perplexity, Claude: These models prioritize high-authority, well-structured, context-rich content especially first-party or expert-authored. They value clarity, brevity, and direct answers.
Google AI Overviews: They surface content from top-ranked sites, FAQs, structured data, and those aligned with strong Page Experience signals.

 2. Core Optimization Strategies for All AI Surfaces

 a. Create “Answer‑First” Content

• Lead with the answer, then back it with examples or evidence.

• Use FAQ-style headings like:

  • What is GLP‑1 and how does it work?

  • Is Vera breast CT covered by insurance?

 b. Optimize for Semantic Search

• Write in natural, conversational language, not keyword dumps.

• Use entity-based SEO mention reputable entities, places, dates, statistics.

• Link internally to your related content and externally to authoritative sites.

 c. Feed Structured Content for Easy Parsing

• Use schema markup: FAQ, HowTo, MedicalWebPage, Product.

• Ensure mobile-friendliness, fast loading, and accessibility.

• Drill proper semantic HTML: headings, lists, and tables.

 d. Improve Authoritativeness

• Add bylines, author bios, and credentials.

• Cite peer-reviewed sources, especially for health, finance, or legal topics.

• Include original research, charts, case studies, testimonials, and user data.

 3. Platform-Specific Ranking Tactics

Perplexity

• Ranks based on cited sources, not just link counts.

• Add original insights, data, or unique case studies.

• Secure mentions on high-authority channels: journalists, Substacks, Reddit, GitHub.

• Use question-style titles (e.g., “How does semaglutide reduce inflammation?”).

ChatGPT (via Bing Plug‑in)

• Ensure content is Bing-indexed with schema markup and sitemap submission.

• Optimize answers to match likely user prompts short, clear, to the point.

 Google AI Overviews

• Build hub-and-spoke content architecture:

  • Main pillar page (e.g., “GLP‑1 for inflammation”)

  • Linked subpages diving into specific uses (heart, brain, liver…)

• Monitor performance via platforms like AlsoAsked, Glasp, SEOTesting.

4. Tools & Tactics to Implement Now

 5. Pro Tips

• Write for prompts: anticipate how a user might ask ChatGPT.

• Don’t bury answers behind walls AI won’t quote gated or overly promotional content.

• Use FAQs and TL;DRs to help AI extract key facts.

• Repurpose content across formats YouTube, Reddit, Substack for broader LLM visibility.

 Example: Before & After Optimization

❌ Before:

“GLP-1s are medications originally created for diabetes, but they may have benefits for inflammation. Learn more by calling our clinic.”

✅ After:

What are the anti-inflammatory benefits of GLP-1 medications?
GLP‑1 receptor agonists like semaglutide reduce systemic inflammation by lowering cytokines such as IL‑6 and CRP. Studies show cardiovascular, hepatic, and neurological improvements.

Conclusion: Win the LLM Game with Smart, Structured Content

AI-driven discovery is no longer the future it’s the now. Whether it’s Google AI Overviews, ChatGPT, or Perplexity, content visibility today hinges on how parseable, authoritative, and prompt-ready your web presence is.

What does this mean for you?

👉 Brands that adapt their content to answer real human prompts with clarity, structure, and depth will dominate across AI surfaces.

Stop writing for search engines. Start writing for answers.

By Meghna Deshraj
Founder & CEO, Bullzeye Media Marketing

👤 About the Author

Meghna Deshraj is the Founder & CEO of Bullzeye Media Marketing, a strategic growth partner for high-impact brands. With expertise in SEO, AI-driven content strategy, and full-stack marketing execution, she helps companies rank across search, socials, and AI-powered platforms like ChatGPT and Google AI Overviews.

Connect with Meghna:
💼 LinkedIn | 📧 meghna@thebullzeye.com | 🌐 thebullzeye.com