Creating a healthcare blog that would appeal to a broad audience and engage the readers is about identifying issues that would interest them, help them learn something new, and give them some benefits. But what do you do when all the clear and straightforward topics are already out in the open and ideas are exhausted? Therefore, The answer can be found in other areas that you had not thought of before.
This is why, at Bullzeye Media Marketing, we equip ourselves with a state of mind that suggests that creativity can be found in the most unexpected places. Here are six unexpected platforms that might help you start your next healthcare blog.
BuzzSumo: Unearth Trending Topics
Exploring healthcare blogging, BuzzSumo remains the best-kept secret that every blogger should try. This powerful tool can help you find out what bits of content get the most sharing on a given topic across social networks. For current topics that are popular this year, BuzzSumo gives information about the trending articles, the posts of influencers, and the most shared content.
For instance, you can search for the term ‘mental health’ and discover a specific angle, such as applications for mindfulness or other forms of therapy, that appears to be trending. That’s your chance to elaborate and add your or someone else’s opinion to the topic. No matter how one creates content, it is always up-to-date and relevant with the help of features such as Trending Topics or Influencer Q&A BuzzSumo.
The best part? It is also the best strategy to ensure that you do not only offer what everyone else is offering by predicting trends that are yet to go mainstream in healthcare.
Reddit: Real-Time Interactions as They Occur
Reddit is a goldmine for finding authentic, no-holds-barred discussions on topics related to healthcare that people are most concerned about. Special communities give great information about specific concerns and, primarily, the questions and interactions of patients suffering from certain illnesses.
Reading through these discussions can spark unique ideas for blog posts that answer real, pressing questions. If you notice several users expressing confusion about a particular treatment or condition, that’s your cue to create a post that clears up the misconceptions and provides expert insight.
Reddit allows you to tap into genuine, unscripted voices, offering you a fresh perspective on topics that may be underrepresented in traditional healthcare news.
Quora: Answer Questions, Solve Problems
Quora is a question-and-answer platform that allows users to seek advice from experts and everyday people. It’s also an excellent place to gather blog ideas based on what people are actively curious about in healthcare. By browsing healthcare-related topics, you’ll find a variety of questions—everything from “What’s the best diet for heart health?” to “How do I manage stress as a healthcare worker?”
The questions people are asking on Quora reflect their real concerns, and as a blogger, you can turn those concerns into educational, informative content. By directly addressing these queries in your blog, you can offer solutions that resonate with your readers and establish you as a trusted source of information.
Think of Quora as a window into your audience’s minds. The more you explore, the more you can tailor your content to answer the questions people seek.
Podcasts: Listen to Ideas Take Shape
Podcasts are one of the most dynamic and engaging ways to learn about new trends, treatments, and patient stories. Whether hosted by a medical professional or a patient sharing their health journey, listening to healthcare-related podcasts can spark ideas for your blog content.
For instance, it can be as simple as being in an episode where a doctor talks about the current innovations in telemedicine. You could use that conversation to write a blog post on how helpful telemedicine is and how it is a bane or boon to remote or rural area medical practice, especially during calamities or disasters such as the contemporary COVID-19 pandemic.
Some shows or programs dealing with healthcare issues use storytelling to present facts, and thus, listening to some podcasts can encourage you to look at your blogs from the storytelling angle, thereby making the presented facts more interesting to readers.
Keywords Everywhere
In the context of the discussed concept of Keywords Everywhere, it is an essential instrument that reveals what people want to know about healthcare-related topics. As a result, this browser extension helps you find search volume, related queries, Keywords, and trends for particular Healthcare-Related searches.
For example, when creating content about mental Health, Keywords Everywhere will suggest new ideas for your blog’s topic, such as ‘mental health advice for employees during coronavirus’ or ‘dealing with stress during the holidays. ‘
It helps to search for inspiration and ensure that your blog, thanks to its SEO-friendly content, has the potential to be read by a broad audience.
Television Shows: When the World of Popular Culture Intersects with Health Care
It is surprising, but watching actual TV programs, medical dramas, or lush documentaries is a potential source of blog topics. Television dramas like Grey’s Anatomy, House, and Health and informative series about health help viewers learn about a new disease or treatment method in an entertaining and exciting manner.
For instance, if there is an entertaining television program about a little-known disease such as ALS, you can create a blog that provides a more in-depth look into the science behind it, different therapies, and the most recent breakthroughs. Ideally, pop culture that bubbles up from time to time, especially through TV series, can be used to create more productions that delve into the medical themes portrayed in those dramas.
This gives the readers what they have searched for about the trending shows and makes your blog content educational and humorous.
Conclusion
At Bullzeye Media Marketing, we know that healthcare blogging doesn’t have to be all the same, with predictable blog posts. As you know, inspiration is just out there in plain sight in places you wouldn’t think of looking at.
Creativity is endless; one may use BuzzSumo to leverage trending topics, get into Reddit to see the actual lives people live, answer questions at Quora, or even listen to that curative podcast, use Keywords Everywhere to analyze trends or get ideas from a medical drama on a TV show.
Forget the norm and expand your source of information by looking at these unconventional sources for the next big idea to feature in your healthcare blog.
